Cray Supercomputer? Finite element analysis? Get me a job at PING! I'd be great along those super engineers who've designed a taller face to increase the effective hitting area. How nice of them!
PING engineers have used something called Finite Element Analysis, (FEA to those of us in the know) driven by a Cray Supercomputer. With this powerful combination they've optimised the driver's crown, sole and face structure interaction, ensuring that none of the energy you exert in your swing is wasted as maximum energy is transferred to the ball.